Don’t use those offers anywhere but in your newsletter.
Offer “newsletter only” discounts and mention them on your signup form page and on social. Create a tab on your business Facebook page and include an email signup form. Include a forward-to-a-friend link in all your emails. When someone attempts to leave your site, the pop-up text will encourage them to sign up. Include a link to the email signup form in your Twitter business profile description. Here’s how to edit your Twitter profile. Have a list of postal addresses without emails? Send a direct mail offer that can be redeemed when the recipient signs up for your newsletter. 
Post your signup form page on LinkedIn and sponsor it.Make and upload videos to YouTube or Vimeo, then include a link at the end of every video directing people to your newsletter signup form.Use Pinterest! Here’s a step-by-step guide to building your email list with Pinterest.Get referrals. Ask your customers to encourage friends to sign up. In exchange, give them a discount.Give something away like samples, a tour, a consultation, a free how-to guide, an infographic or a how-to video, and have people sign up for your newsletter to qualify.
Incentivize your employees. Give them financial rewards for adding new subscribers to the newsletter. Offer a birthday club, and give something special to those who sign up. Host your own event and request attendees to join your newsletter. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services, and include a link to sign up for your newsletter. Place a newsletter signup clipboard next to every register if you have a retail store. Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.). Include a link to your newsletter signup form in your personal email signature. Do the same for any business cards you receive. Ask each person you talk with to sign up. If you’re tech-savvy, bring an iPad or mobile device with you. Attend or exhibit at a trade show or networking event and bring a newsletter email signup clipboard or book. Create enticing visuals encouraging people to sign up for your list, and post them on social media channels (especially Facebook, Twitter, Instagram and LinkedIn). Create a signup call to action button on your Facebook business page. (Or better yet, include a signup form in the main navigation bar). Include a link to your newsletter sign-up form in the main navigation bar of your website or blog. Start collecting email addresses today with these 29 list-building tactics. Looking for newsletter subscribers? There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns - and we’ve put together a list of some of the best.
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